ABOUT US
VerTanGo is connecting producers of high-quality ingredients and raw materials with customers in Europe within the Food&Beverage, PetFood and Fragrance industries.
This activity involves identifying and selecting raw materials that meet high standards of quality, sustainability, and technical specifications. It encompasses a proactive sourcing approach aimed at discovering producers renowned for their expertise and commitment to excellence
FROM NATURE TO YOU is our motto!
Valia
Business Development
Valia has a master in organic chemistry and an MBA. With over 20 years of experience in the B2B food and nutrition industry, she is an expert in commercial development. Her background includes sales leadership and strategic project management for top ingredient manufacturers.
She promoted and sold dairy ingredients, fruit and vegetable powders, dehydrated ingredients, botanical extracts, acacia gum and other hydrocolloids, coloring foods and natural colors…
Antoine
Operations and administration
Antoine has a master degree’s from the London School of Economics and Political Science (LSE).
He has a long history with, and passion for, Africa and India.
He is responsible for operations, sourcing and supply chain at VerTanGo.
PRODUCTS
NEWS & TRENDS
Today, VerTanGo sources from leading suppliers worldwide and delivers to you all-natural and vegetal raw materials and specialties for the Food, Beverage and Fragrances. Tomorrow, we will also extract and market some wood-based products for Cosmetic and Fragrances.
FROM NATURE TO YOU is our motto!
Growing awareness and scrutiny of food processing
“Increasing media coverage around ultra-processed foods (UPFs) is raising concern about the health impacts of consuming processed food and drink products. Over a third (34%) of US adults say the degree to which a product is highly processed is a key driver of food purchasing decisions, and almost eight in 10 (79%) of Chinese adults aged 50 to 65 agree that eating less processed foods is a very or somewhat effective way to improve health, according to Mintel.
As consumers become better-informed about the journey of food products from farm to fork, they will begin to pay more attention to the ingredients lists of their favourite products. Minimally processed products that are affordable, convenient, and nutritious, such as frozen produce, fresh bakery items, and natural canned soup, will come out on top for many.”
(Source : Top consumer food and drink trends to track in 2024, according to Mintel)
Storytelling: Winning with Words
“Although ingredient provenance has always been important, consumer interest in discovering the story behind their foods has risen further and increasingly influencing purchasing decisions. Consumers’ attention is piqued by opportunities to learn more about how products are produced, which promotes an understanding of product benefits and helps build all-important trust in the brand.
As a result, manufacturers are increasingly focusing on ingredient provenance platforms in order to highlight the taste and quality of their products, as well as their uniqueness and sustainability efforts. Provenance platforms can communicate a whole range of messages to the consumer, including flavour/taste, processing methods, cultural and traditional backgrounds, as well as the more obvious geographical origin.”(source Innova, 2019)
